Images: Eli Ritter / Cassandra Klepac
Content that looks good & performs better.
Creative direction, on-set capture, and social strategy — built by someone who's done it both in front of the camera & behind the data.
I direct, shoot, & strategize content built for how people actually watch — grounded in real production experience & a background in performance-driven creative.
With a following of over 160K across platforms and hands-on creative strategy and production experience in the health, wellness, and DTC space, I bring both audience insight and industry fluency to every project.
Content Capture
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Creative Direction
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Social Strategy
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On-Set BTS
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Content Capture ✳︎ Creative Direction ✳︎ Social Strategy ✳︎ On-Set BTS ✳︎
Packages
Capture
$0.00
1–2 hours on-location. Full raw footage + 1 story series (5-8 frames). First-time clients testing content capture.
Capture + Strategy
$0.00
Full raw footage + story series + 2 finished short-form videos, each built around a specific hook. Businesses wanting content designed to perform, not just look good. Hook/CTA-driven edit choices.
Capture + Strategy + Batch
$0.00
Full-day or multi-location shoot. Full raw footage + story series + 3–4 finished videos + photo set. Brands wanting a full content batch in one session. Priority posting order guidance.
Let’s work together!
Tell me a bit more about your project and your needs.